The launch marks the latest development in the FT’s successful digital strategy of offering its content across an array of devices and platforms with a single login and subscription. Mobile delivers a highly engaged audience and is an increasingly important channel for the FT, driving a third of all FT.com traffic and 15% of new digital subscriptions.
Rob Grimshaw, managing director of FT.com, said: “The Financial Times' launch on Flipboard builds on the success and popularity of our growing suite of mobile products, including the recently redesigned FT Web App, offering readers an important new channel to access FT journalism and strengthening our presence on Android, the largest smartphone operating system in the world. Full-page advertisements provide yet another opportunity for our clients to reach the FT’s powerful, international and increasingly mobile audience."
Josh Quittner, editorial director of Flipboard, commented: “We are honored to be working with one of the most respected news sources in the world of business. It's essential for people who follow financial and economic news to have real-time access from anywhere. Now Financial Times subscribers can enjoy full access to the content via Flipboard too."
FT.com subscribers get full, unlimited access to the latest FT content on Flipboard. All Flipboard users are able to access FT blogs and videos.
Credit Suisse will provide full-page advertisements within FT content on Flipboard from launch through June 30.