When it comes to figuring out which search result you want to click on, chances are, you gravitate toward the first three links. These days, however, Google and Microsoft are also adding more social signals to their search results pages to give their searchers a better idea of what their friends may have liked.

Today, Google is adding yet another layer to its search results that should help users identify interesting content. Results that feature content from authors at a select number of news sources and blogs will now prominently feature the author’s name and Google Profile image next to the search results (including our own little blog here, which was part of the pilot). This is meant to help Google’s users identify interesting new content from people the company trusts.

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