Journalists can be their own worst enemies when they try to interact with their audience online. If you think that the online medium somehow fundamentally changes the way that people interact, and that you need to adopt a new set of principles for interviewing and interacting with people online, you're just setting yourself up for failure.
It's like watching an actor psyche himself out before going on stage, or a golfer giving herself a harsh set of the yips when approaching the green.
