Lineup Systems, the international provider of web-based advertising management solutions, has signed a significant reseller agreement with Media Design Works LLC, a leading provider of consulting services to the US media industry.

The alliance will offer Lineup’s industry-leading suite of AdPoint products and ad serving platforms for media owners across the USA, with Media Design Works providing a range of tailored services to customers looking to purchase the latest multi-media web-based tools, for advertising sales, ad booking, business team collaboration, CRM, finance, analytics and production management.

AdPoint is the only complete ‘end to end’ advertising system that is 100% web deployable, offering SaaS, leased or perpetual licence purchasing options. It’s intuitive, highly customizable design increases transparency and mitigates sales dips, showing a demonstrable return on investment.

The affiliation between the two companies provides a strong complement of tailored media systems and responsive, local sales support to users across North America, from Media Design Works’ bases in greater Atlanta and New York.

Michael Mendoza, CEO, Lineup Systems comments, “We recognized a strong need for leading edge ad solutions in the huge and dynamic US market and we knew that Media Design Works would make the perfect reseller partner for Lineup. We have a world class ad solution which has been a huge hit in every market we’ve introduced it to and we’re very excited to be penetrating further into the US.”

David Parker, Managing Partner at Media Design Works comments, “Lineup’s AdPoint solution is ‘hands down’ the most flexible, technologically advanced, and comprehensive advertising management application that was designed from the ground up for a multi-media organizations’ print, digital, and broadcast channels. Media Design Works is proud to represent Lineup Systems in North America and we welcome the opportunity add our resources and industry experience to help Lineup Systems expand their market share throughout the region.”

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