ESPN this week becomes the latest major news organization to rely upon social media to help civilize its online comments.

Starting Wednesday, ESPN.com’s 25 million active users will have to log in through a Facebook account if they want to participate in online conversations on ESPN.com stories.

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Social media not needed

SocraticGadfly | Thursday, July 18, 2013

A site like ESPN could simply suspend accounts of violators of their commenting terms of service. Why a media site as big as ESPN would, instead, give free user info, valuable for ads, to Facebook, I have no idea.

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