by: George Winslow | Broadcasting & Cable

After more than 15 years of heavy investments in their online efforts, news organizations are still having a hard time getting the big advertisers on their traditional broadcast, cable TV and print platforms to place online ads on their main websites, according a major study of online advertising at 22 major news organizations by The Project for Excellence in Journalism at the Pew Research Center.

The study focuses on a key issue for traditional news organizations: How can they fund more of their newsgathering operations from the rapidly growing online and digital advertising sector?