The paid model using the Press+ metering system has become the leading source of new revenues for hundreds of publishers in North America, where Press+ launched in 2009.
“It’s become the rule rather than the exception for publishers in North America to have paid models online, said Press+ co-CEO Steven Brill. “And the news has obviously spread; lately, we’ve had a flood of inquiries coming in to Press+ from around the world, especially in Europe – so much so that for months we have been trying to figure out the best way to expand to meet that demand. It took us a while because we wanted to find exactly the right person who understands publishing and understands exactly how Press+ creates online reader revenue without sacrificing ad revenue. Now we’ve found just that seasoned executive in Michael Hull.
“We see enormous demand for Press+ in Europe and are pleased to add Michael to the team to help us – and these publishers – seize this opportunity,” Brill concluded.
“From my base in London,” Hull said, “I look forward to sharing the data Press+ has collected from the more than 435 affiliates already using its services and to ensuring that publishers in Europe use the best practices to make the most of this new revenue opportunity.”
About 10% of Press+ publishers are based outside North America, including British newspapers, magazines and online publishers, as well as publishers in Asia and Africa.
“Digital subscription revenues have improved the financial performance of hundreds of publishers at a time when advertising revenues no longer support news departments the way they once did,” said Press+ co-CEO Gordon Crovitz. “So we’re eager to extend the presence of Press+ full time in Europe to spread the word and share our data – and continue to demonstrate that with the Press+ meter, publishers can add reader revenue while keeping all of their online ad revenue. As all of our Affiliates have found, it is no longer a choice between one or the other.”