The Yakima Herald-Republic is one of the largest news media operations in the state of Washington, tracing its roots back to the 19th century as one of the oldest in the western United States.
With DTI ContentPublisher, the Yakima Herald-Republic staff can create better social media interaction and increase print and Web readership through a new, high-design. Managing digital and print content in one, unified database with the flexibility to create content for all channels from anywhere they have internet access is precisely what the news group was searching for.
The 40-seat newsroom system will facilitate better synchronization of digital and print channels and workflows throughout the Herald-Republic enterprise. Journalists will also have the flexibility to access digital media assets from anywhere, at any time.
“Wanting to create content once, and have it published to all channels was a goal the Yakima Herald-Republic set for themselves, and one that DTI ContentPublisher will help them achieve,” said Dan Paulus, president, Digital Technology. “They were looking for an enabling platform to help them be agile with their digital needs. We were the partner who could provide them with a content management system with a solid foundation to increase readership in print and online."
Digital Technology delivers Digital All Ways.
About Digital Technology International: Digital Technology International (DTI™) delivers digital audience engagement, digital revenue expansion, and digital cost performance for the global news media industry. The company's innovative technology and professional services help media organizations engage audiences by delivering targeted news and advertising with Web, print, mobile, and social media. On-site or via DTI Cloud, Digital Technology software helps more than 2,000 publishers around the world compete and win across all channels. The company is headquartered near Salt Lake City, with offices in Australia, Brazil, Canada, Finland, France, Germany, Panama, the United Kingdom and the United States. Digital Technology may be found at: http://www.dtint.com