Research Triangle, NC –February 21, 2012 – iMedia Revenue Ltd., a company dedicated to delivering the latest advanced editorial and advertising solutions to local newspaper agencies, today announced the launch of a BloggingWriters.com, a new blog offering insight and commentary for publishers on how best to capitalize on changes occurring in an increasingly digital market.
Just as digital technologies have deconstructed decades of old business models, they have presented an array of new opportunities to engage communities and capitalize on human affirmation with news and events. “BloggingWrites.com is a business blog, about the news industry, for the news industry. It focuses on how to take advantage of new and digital media to increase consumer engagement and generate new revenue streams.” states Rich Julius, CEO of iMedia Revenue Ltd. and author of BloggingWrites.com.
“My goal is to improve the state of an industry that is struggling,” says Julius, “an industry that is crucial for any democratic society, and an industry that I have come to love, respect and be a part of. It is vital that we discuss what we need to do to reduce costs, increase inventory, improve operating efficiency, and most important, drive revenue.”
Julius has served on the forefront of digital technology for over 15 years working as a Silicon Valley executive and insider. Moving on to work with small newspaper publishers, he now runs iMedia Revenue. Newspapers have seen their profits erode as advertisers move away from traditional print advertising in favor of online, mobile, and social media options. The purpose of iMedia Revenue is to remake these news outlets into advertising ‘Centers of Excellence’ that embrace both traditional and new media.
With BloggingWrites.com Julius hopes to help point the news industry in the right direction. News outlets have failed to monetize their most valuable assets: content, advertisers, customers, and brand identity, as they moved online. The blog discusses themes of interest to publishers and journalists, including analysis of the state of the news industry and what news outlets can do to succeed in the digital age. Julius will offer practical advice on business and technology matters, from new media publishing to search engine optimization (SEO), as well as digital advertising, mobile publishing, consumer engagement, social media, and news aggregation.
Julius hopes to gather a community around these issues: “I'd love for newspaper publishers, advertising sales staff, and journalists to become guest contributors, to share their experiences and their insights.” He adds, “This is not, as some suggest, an industry in permanent decline. This is an industry that was just slow to adapt, and I predict that we are about to see a renaissance in news publishing driven largely by local news outlets that embrace new media.”
About Rich Julius:
A writer, teacher, entrepreneur, software executive, and Silicon Valley veteran, Rich Julius has spent over 15 years defining web and mobile content management solutions for some of the world’s leading companies. Currently CEO of iMedia Revenue Ltd., a company focused on bringing innovative digital solutions to the news industry, he previously served as CTO of New Media News LLC, where he built and launched DNAinfo.com, the successful New York online news outlet backed by the billionaire Joe Ricketts.
His Silicon Valley career includes VP of Interactive Technology at Crimson Consulting, where he delivered large-scale web and mobile projects for companies that included BEA, Cisco, H-P, McKesson, Microsoft, Seagate, and Verizon. He spent 7 years as president of Specific Impulse Inc., an information architecture company serving Silicon Valley high tech. In the 1990's he served as Director of User Assistance at Oracle Corporation and later as Director of Knowledge Systems at Informix. Founder of University of California Berkeley's Technical Communication program in 1995, Rich taught Information Architecture and Digital Communications courses for over 5 years. He also taught business and creative writing at the University of Michigan, Ann Arbor, where he received an MFA in Creative Writing in 1988.
About iMedia Revenue Ltd.
iMedia Revenue provides hosted Software-as-a-Service (SaaS) solutions for news agencies that reduce operational costs and drive new sources of revenue. iMedia Revenue’s solutions cover the complete range of newsroom operations, from advertising sales and journalism to pre-press layout, as well as mobile, web, and email delivery of news and advertising. Headquartered in County Cork, Ireland, iMedia has US operations on both coasts, in Silicon Valley and Research Triangle. For more information please visit imediarevenue.com.