American Circulation Innovations has named Peter Gutierrez as circulation director, West Coast region. In his new role, Gutierrez will be responsible for day-to-day home delivery and single-copy operations for ACI’s western region markets and will assist in launching new markets as ACI expands. In addition, Gutierrez will work on developing innovations that further differentiate ACI by continually improving service and adding more value for customers.

“Peter has a track record of building high-performance, quality-driven operations,” said Anne Plechner, COO/CFO for the company. “His skills and experience will be a great fit with ACI’s focus on providing superior service for our publishing clients.”

Gutierrez most recently served as circulation director for Dow Jones Local Media Group, where his responsibilities included circulation sales/marketing, production/operations and transportation for The Stockton (Calif.) Record.

“I’m excited about joining ACI,” Gutierrez said. “ACI has been the first major independent distribution company to provide true multi-channel services for publishers. We have a lot of opportunity, and I’m looking forward to it.”

While with Dow Jones, Gutierrez’ accomplishments include reducing costs, improving customer service and increasing EZ Pay adoption among subscribers. Prior to joining Dow Jones, he held various circulation positions with the San Jose (Calif.) Mercury News. Gutierrez earned his BS in Business from San Jose State University.

ACI, headquartered in Long Beach, CA, and founded in 1965, is the nation’s leading provider of multi-channel distribution services. ACI is the only company that offers publishers a full selection of delivery services, including paid home delivery, single-copy, TMC/niche distribution, Sunday Select targeted delivery and their trademarked “Do No Harm” launch strategy.