Phil Cowdell, the former CEO
and later chairman of Mindshare North America, has returned to the
agency’s parent company GroupM in a new role. Cowdell has been appointed
president, client services at GroupM, the media agency
management arm within WPP.
Cowdell will work with clients across
the GroupM portfolio of media shops. In addition to Mindshare, those
agencies include MEC, MediaCom and Maxus.