Phil Cowdell, the former CEO and later chairman of Mindshare North America, has returned to the agency’s parent company GroupM in a new role. Cowdell has been appointed president, client services at GroupM, the media agency management arm within WPP.

Cowdell will work with clients across the GroupM portfolio of media shops. In addition to Mindshare, those agencies include MEC, MediaCom and Maxus.