McALLEN, Texas -- Benita Mendell has been named general manager of the Media Network effective immediately. The Media Network will provide broad sales, marketing, training, service and support activities across the entire Rio Grande Valley for advertisers and marketers that focuses on the full complement of print publications and digital offerings offered by the company and also works directly with other media outlets available in the market including TV, radio, cable, outdoor, direct mail and digital.
In this new position, Mendell will report to Stephan Wingert, regional vice president for AIM Media Texas and publisher at the McAllen Monitor.
Mendell has served as general manager at the McAllen Monitor since 2006 and also as regional ad director in the Valley since 2008. Earlier in her career, she served as advertising director at the Monitor from 1999 to 2006 and as direct markets/key accounts manager at the Corpus Christi Caller-Times from 1996 to 1999.