Terry Greenberg, editor of The Lubbock Avalanche-Journal, has been named vice president of audience, a senior-level position created by each of Morris Publishing Group’s metro markets. This role focuses on building a powerful community voice by growing the news, audience and digital efforts.

Greenberg has been editor of The Avalanche-Journal since 2006. He began his career at two newspapers before becoming editor of the Redlands Daily Facts. Greenberg’s extensive, professional experience includes the Los Angeles Daily News, The Orange County Register and top newsroom management at papers in Pasadena, Thousand Oaks and San Mateo, California. He was editor in Elkhart, Indiana and Bloomington, Illinois before coming to West Texas.

“I am pleased that Terry is ready to make the leap to vice president of audience. His experience in news, opinion, and content generation—both print and digital—make him a great pick for our audience leader,” said Stephen Beasley, publisher of The Lubbock Avalanche-Journal and AJ Media.

“The vice presidents of audience are being asked to help create the future for our company,” said Greenberg.  “So much has changed in how we deliver information to our audience and I find it fascinating. I look forward to the challenge.”

“Terry has done an outstanding job as editor of The Lubbock Avalanche-Journal,” said Derek May, executive vice president of Morris Publishing Group.  “His experience in journalism, print and digital media make him ideal for this new role.”

Greenberg was named outstanding alumni for Cal State Northridge’s Journalism department, has been a seven-time discussion leader with the American Press Institute and has taught many college classes on journalism and media issues. Newsrooms under Greenberg’s leadership have won hundreds of awards and honors.