Al Día, the largest Spanish-language newspaper in North Texas, has named Penni Barton as publisher. Barton, a native of England who grew up in Uruguay, brings more than 20 years of experience in comprehensive brand, retail and shopper marketing working with Fortune 500 companies including Yum Brands, Dr. Pepper/Seven Up, and FedEx Office.
As head of Al Día, Barton will be responsible for overall management and strategy of the publication’s business and brand, including editorial, marketing, circulation and sales (along with all the digital components for each area).
“Penni brings with her an impressive global background and extensive knowledge in branding that will elevate Al Día immediately and in the future,” said Rich Alfano, group publisher and general manager for The Dallas Morning News. “Her forward-thinking and advanced capabilities to work with the Hispanic market are reflective of Dallas’ future growth and reach.”
Barton spent much of her childhood growing up in Montevideo, Uruguay. Fluent in both English and Spanish, Barton has immersed herself in a variety of Latin cultures in Uruguay, Cuba, Spain, Chile, and Texas.
Most recently, Barton served as Vice President and Group Account Director at The Integer Group, Dallas where she managed both general market clients and Hispanic clients. Barton’s previous agency experience includes working with internationally and nationally recognized companies including Proctor & Gamble, LALA USA, Bimbo Bakeries USA, E&J Gallo Wines and GSK.
“It’s a great honor to join Al Día, where I plan to utilize my strengths and creativity continually to grow this highly-acclaimed newspaper in the Hispanic market,” said Barton. “With the Hispanic population significantly growing in Dallas/Fort Worth, this is the right time to take advantage of these opportunities and position our print and online editions strategically in the market.”
Al Día has experienced record revenue and profits in 2013 and will be celebrating its 10 year anniversary in September. In addition to receiving eight awards in April from the Texas Associated Press Managing Editors (TAPME), Al Día is one of the first Hispanic publications in the country to have recently launched an HTML5 mobile website.