In this role, Phelan will set the strategic direction of DMNmedia, the business-to-business sales and marketing arm of the News. Under Phelan’s leadership, the new position will ensure that advertisers continue to have access to a portfolio of robust solutions on the leading edge of emerging trends in advertising.
Most recently Phelan served for nine years as general manager of preprints, major retail and grocery category for the News. In addition to overseeing sales initiatives, Phelan’s responsibility includes providing innovative direction and selecting technology partners and tools to enhance advertisers’ opportunities to reach their customers.
“I am confident that the leadership that Dan will bring to our sales department will ensure that we are a high performing sales organization that is focused on providing solutions and results for our customers,” said Moroney.
Phelan joined the News in 2003 as the director of preprints and TMC, and was soon promoted to general manager. During his tenure, he has led his team to exceed revenue goals annually since 2005. Prior to joining the paper, Phelan held executive and sales positions of increasing responsibility with Advo Inc. for 18 years, and he served three years in the U.S. Navy.