Cronin joins USA TODAY from MasterCard Worldwide, where he worked for 12 years, most recently as vice president of merchant marketing. In that position, he created a new marketing team that developed and executed multi-channel programs with partners across all verticals, including travel, retail, e-commerce and emerging markets.
Previously, he was the vice president of brand marketing for MasterCard Europe from 2004 to 2007, serving as a member of the region's senior management team based in London during MasterCard's transition to a publicly traded company. From 1999-2004 as director, global advertising and vice president, global brand building, he led the global roll-out of the highly successful "Priceless" advertising campaign across Europe and Asia.
Prior to MasterCard, he worked in advertising at J. Walter Thompson, managing a range of accounts, such as Schick razors, Trident gum, Merrill Lynch and Kellogg's, where he led the brand development and advertising for the launch of Smart Start cereal.