McLean, Va.--Dan Thomas has been named senior vice president of strategic accounts for USA Today.  He will be responsible for overseeing an advertising sales team focused on new business acquisition. Thomas will be based in New York and report to Lee Jones, senior vice president of advertising.

Thomas joins USA Today from Sony Pictures Television, where he has been senior vice president of branded entertainment since 2009. At Sony, he was responsible for creating integrated advertiser relationships in all Sony video content, both television and digital.

Previously, he spent more than 10 years at Univision as senior vice president of sales development and marketing. He developed dozens of new business relationships during his tenure. Prior to that, he spent five years at Lifetime Television in sales development and new media. He previously held positions with the National Cable Association, Telerep Inc., and KTTV in Los Angeles.