Worldwide Readers Grow Deseret News Online Traffic
Posted: 3/20/2012 | By: Blaze Bullock | Deseret News
The majority of newspapers have reacted to slowing print sales by
combining print and digital operations, but the longest-running daily
newspaper in Utah has done just the opposite, according to the Financial Times.
The Deseret News, owned by The Church of Jesus Christ of Latter-day Saints, established a separate digital innovation entity in 2009 after concluding that newspapers "saw digital as more of a threat than an opportunity," Chris Lee, its publisher, told the Financial Times.
The Deseret News, owned by The Church of Jesus Christ of Latter-day Saints, established a separate digital innovation entity in 2009 after concluding that newspapers "saw digital as more of a threat than an opportunity," Chris Lee, its publisher, told the Financial Times.