10 Secrets of Successful Meters, Pay Walls and Reader Revenue Strategies
Posted: 6/25/2013 | By: Dana Levitz | American Press Institute
Moving a media organization from free to paid content requires more than a meter. It also demands new skills, a deeper understanding of the audience, and improved content, both to maximize revenue and ensure consumers continue to see value worth paying for.
Listening to innovators from several companies—from the New York Times to Gannett, Atlantic Media recently, the American Press Institute identified 10 core ideas.