2012 Mobile Ad Spend Revised Up To $2.6 Billion, Google Fueling The Machine

Posted: 1/26/2012  |  By: Ingrid Lunden | PaidContent.org

A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobile ad spend to $2.61 billion, from their previous estimates of $1.8 billion. Why the rise? Google’s “exceptional” mobile advertising performance in mobile search advertising, and more reliable market data.