5 Key Findings About Digital News Audiences
Posted: 3/17/2014  |  By: Kenneth Olmstead | Pew Research Center
The method that someone uses to get to a news web site is a major indicator of their behavior once they arrive there, according to a new study from the Pew Research Center. The analysis of comScore data on desktop and laptop traffic to 26 top news sites finds that direct visitors—those who come to a site by typing in a URL or clicking a bookmark—behave quite differently from those who use search engines or social media to get to news.