5 Strategies to Grow Print, Digital Circulation
Posted: 9/18/2013  |  By: Lynne Brennen | INMA
Growing readership requires optimising marketing channels, understanding acquisition marketing, keeping the subscribers you have for more time, right-sizing your content pricing, and turning digital traffic into print subscribers.

So you signed up for Circulation Management this year and it’s a tough class. The teacher mumbles, she gives out complex assignments the night before they’re due, and it’s hard to see the board from the back of the class.