70% of Consumers Trust Advertising in Magazines and Newspapers More Than Any Other Media
Posted: 3/13/2013 | By: World of Print
New research has revealed that despite important changes in media consumption in recent years, consumers continue to have most trust in advertising in printed media.
When asked how much trust they attach to advertising in the various media, consumers gave magazines and newspapers a score of 63%, TV 41% and Internet 25%.
When asked how much trust they attach to advertising in the various media, consumers gave magazines and newspapers a score of 63%, TV 41% and Internet 25%.