AAM Partnering with Econsultancy on Integrated Marketing Week in New York
Posted: 5/15/2013  |  By: Press Release | AAM
NEW YORK (May 15, 2013) — As part of an ongoing relationship, the Alliance for Audited Media is partnering with Econsultancy for Integrated Marketing Week in New York City.
 
Integrated Marketing Week is the premier event for cross-channel marketers. From June 10 through 13, more than 3,000 of the world’s leading marketing minds will come together to dive into how to best incorporate new technologies with offline and online data to create successful campaigns.

AAM is leading a panel, Integrated Media Planning in a Fragmented Market, on Wednesday, June 12. The panel features:

·        Mike Gallic, Associate Publisher, Marketing Director, Bonnier Technology Group
·        Gregg Hano, CEO, Mag+
·        Eric John, Vice President, Digital Services, Alliance for Audited Media

Panelists will explain how the publisher, advertiser and tablet platform have worked together to execute across multiple channels. They will examine what makes the integrated publisher/buyer relationship successful with real results and why it has worked. AAM’s Eric John will also share an inside look into one of the underlying issues—the reliability of digital metrics.

“We look forward to partnering with Econsultancy on Integrated Marketing Week and encourage all of our members to attend,” said Andrea Levy, AAM’s director of advertiser/agency business development. “Integrated marketing can be a real sweet spot for our members, and we are happy to provide them with this worthwhile opportunity.”

Econsultancy CEO Ashley Friedlein added: “Econsultancy is happy to again be working again with the Alliance for Audited Media, this time as media partners for Integrated Marketing Week 2013. This week-long event, organized by Econsultancy and the DMA, is bringing together over 3,000 of the top marketers to discuss and learn how to develop the integrated marketing expertise we all need to compete and succeed on a global scale.”

Integrated Marketing Week is June 10-13 at the Metropolitan Pavilion, 125 W. 18th St., New York. AAM is offering members a special discount to attend the event. The full agenda is on the IM Week website.

Members who would like the AAM promo code or more information should contact Andrea Levy at 212-867-8992 ext. 27. Registration is available here.