Ad Blocking Raises Alarm Among Firms Like Google
Posted: 1/8/2013 | By: David Jolly | The New York Times
PARIS — Xavier Niel, the French technology entrepreneur, has made a career of disrupting the status quo.
Now, he has dared to take on Google
and other online advertisers in a battle that puts the Web companies
under pressure to use the wealth generated by the ads to help pay for
the network pipelines that deliver the content.
Mr. Niel’s telecommunications company, Free, which has an estimated 5.2
million Internet-access users in France, began last week to enable its
customers to block Web advertising. The company is updating users’
software with an ad-blocking feature as the default setting.