Ad-supported Internet Makes Big Contribution to U.S. Economy, IAB Report Says
Posted: 10/2/2012 | By: Hayley Tsukayama | The Washington Post
The Interactive Advertising Bureau
released new figures Monday showing that advertising supported Internet
companies contributed $530 billion to the economy in 2011 and are, in
some way, responsible for 5.2 million U.S. jobs.
The IAB-commissioned report from Harvard Business School, which
updated a similar 2009 report, found Internet-based companies in every
congressional district in the United States. About 2 million people are
directly employed by Internet ad-supported firms, the report said.