All Papers Need Advertorial, But Don't Go Duping Your Readers

Posted: 1/23/2012  |  By: Stephen Glover | Independent.co.uk

Last April, I wrote in this column about a disturbing trend in some newspapers of running paid-for advertisements that look almost indistinguishable – if distinguishable at all – from editorial. It was with great regret that I had to report that The Daily Telegraph was one of the main offenders.  

Alas, my piece seems not to have made any difference. Far from it.