Amazon-Owned Audible Will Sponsor Much of the Guardian's Book Content
Posted: 12/19/2012 | By: Laura Hazard Owen | paidContent
Newspapers’ books coverage is even less profitable than newspapers overall, and many book review sections are shrinking or disappearing completely. In an attempt to subsidize such coverage, the Guardian has partnered with the Amazon-owned digital audiobook site Audible.co.uk. Audible will sponsor the Guardian books homepage, book reviews and books podcast in print and online, though the paper stresses that that means branding and advertising, not editorial input.