App From The A.P. Gets Ad Campaign
Posted: 8/30/2012 | By: Stuart Elliott | New York Times
One of the most robust advertising categories these days is media, as companies like Time Warner, Viacom, News Corporation, Disney, CBS and Discovery Communications promote their television, film and other entertainment products and properties.
Now joining the ranks of those giants, albeit in a small way, is The Associated Press, the not-for-profit cooperative American news agency. The A.P. is, for what it believes to be the first time, running advertising aimed at consumers.