App Offering Appeals to Multi-Platform Advertisers, Consumers
Posted: 5/1/2012 | By: Elizabeth E. Hansen | INMA.org
Like many news organisations around the world, the Bangor Daily News, located as far north as you can go along the east coast of America, has witnessed notable, fundamental changes during the past several years — changes that have called for the repositioning of a brand that has stood the test of time for more than 120 years.
Most notable has been the imperative move into all facets of the digital world where consumers and advertisers co-mingle.