At next week’s WAN-IFRA Expo 2012 in Frankfurt, Germany, Atex will demonstrate its complete OneView product suite, which enables media companies to manage all Content, Advertising and Audience assets from a unified, browser-based framework.
With OneView and Atex’s flagship Web CMS architecture, the leading software company helps publishers deliver the latest news and relevant advertising content across print, online, mobile, tablet and broadcast channels quickly and efficiently.
Atex works with media companies worldwide to make the transition to ‘Digital First, Audience First’ business models, thereby opening up new revenue opportunities. Atex products help engage and attract advertisers by delivering ads across multiple channels, with real-time access to print and digital inventory, and targeted delivery of contextually relevant and personalised content to buying audiences.
Atex will be showing how its market-leading Content, Advertising and Audience Management offerings are unified under the OneView architecture. The presentations will highlight the integrated Atex Content and Commercial portfolio, enabling media companies to gain a single view of content and a single view of customers across all print and digital brands.
IFRA Expo 2012 will be held at Messe Frankfurt, Ludwig-Erhard-Anlage 1, 60327 Frankfurt, from 29 – 31 October, 2012. Atex will be located in Hall 8, Stand 161.
For more information, please visit www.atex.com