Athlon Acquires Rights to Publish American Profile, Relish, Spry Magazines
Posted: 7/18/2013 | By: Press Release
Athlon Sports Communications, Inc. and PGOA Media has announced a partnership agreement for Athlon to acquire the rights to publish PGOA print properties, American Profile, Relish, and Spry magazines. PGOA Media will retain the digital properties of the three brands—amercianprofile.com, relish.com and spryliving.com—as well as its other web properties, moneyliving.com, dailyparent.com, PGOA Studios, the Relish Daily Dish mobile app and the Relish tablet edition.
Combined, the PGOA Media print brands (circ. 34 million) and Athlon Sports magazine (circ. 9 million), will make Athlon Sports the largest publisher of newspaper delivered content with a circulation reach of 43-plus million via 1,600 newspapers.
PGOA Media and Athlon will work together to provide integrated marketing solutions across platforms for advertising and newspaper partners as well as consumers. As the largest publisher of niche publications to men, Athlon complements American Profile’s CD county reach as well as the audiences for Relish and Spry, the largest food and health/wellness advertising supported newspaper magazines in the nation.
“The expansion into these brands will make Athlon a powerhouse in reaching both male and female demographics,” said, Chuck Allen, EVP/COO of Athlon Sports, who noted, “The genius of our agreement is simple: Each partner will be able to focus on what they do best while joining forces to create scale and reach for our advertisers. This will enable Athlon to continue to harness and broaden the strength of its print properties allowing PGOA to further develop and broaden its digital brands.”
Athlon Sports magazine, Athlon’s newest venture, launched in October 2010 as a monthly magazine via daily and community newspapers. Athlon digital properties include athlonsports.com, which provides daily sports coverage and contests, and with this new partnership will also include American Profile Community Network, with 41 million monthly unique visitors.
Said John Cobb, III, chief executive officer of PGOA Media, “Athlon is a great partner for PGOA Media at this time, enabling us to extend our reach to important segments of the marketplace while we continue to invest and develop our existing digital properties as well as our new verticals, moneyliving.com, dailyparent.com and the PGOA Studios video channel. It’s a nice synergy, enabling both of us to leverage all of our assets.”
ABOUT ATHLON SPORTS Nashville-based Athlon Sports is a 46-year-old integrated media company with the largest sports magazine in the industry, Athlon Sports Monthly magazine. With a circulation of 9.3 million, it remains the category leader in special interest sports titles and pre-season prediction accuracy, distributed at over 60,000 newsstand locations throughout the U.S. and in 35 countries. The company serves business-to-business and business-to-consumer clients as a publisher, content provider and sports marketer through its portfolio of newspaper partners, websites, sports magazines, direct marketing services, retail activation programs and events. With this partnership, Athlon becomes the print publisher of American Profile, Relish and Spry. The magazines have a combined circulation of 34 million in more than 1,600 local-market newspapers across the country. American Profile, its 12-year-old flagship, has a weekly circulation of 10 million across the Heartland. Relish, with a monthly circulation of 15 million and Spry, with 9 million, are respectively the largest advertising-supported food and health and wellness magazines in the U.S.
ABOUT PGOA MEDIA PGOA Media’s websites include americanprofile.com, relish.com, spryliving.com, moneyliving.com and dailyparent.com as well as the American Profile Community Network with more than 500 websites reaching consumers on an ultra-local level. The company has also developed mobile editions, custom apps and produces the national Relish Cooking Show, a series of live, local-market events. Together, its print, digital and event platforms deliver more than 180 million consumer impressions each month. PGOA Media is based in Franklin, TN, with advertising offices in New York and Chicago.
CONTACT: Karen Mazzotta Mazzotta Public Relations firstname.lastname@example.org 631-549-1580