Australian Newspaper Ads Alive and Kicking, for Now
Posted: 10/11/2013 | By: Frank Chung | AdNews
While many advertisers continue to pull money out of printed newspapers,
some are standing firm. Traditionalists, perhaps, but they remain
adamant that the channel still delivers results, despite uncertainty
about print's long-term future.
Graham Burke, chief executive of
Village Roadshow, said about 25% of his marketing budget goes towards
newspapers and he remains a "big believer" in the medium.