Automattic, Steward of Wordpress.com, Snaps Up Longreads
Posted: 4/10/2014  |  By: Brad Stone | Bloomberg Businessweek
In the desert of short news bites and unsatisfying blog posts, the website and weekly e-mail Longreads is a refreshing anomaly. Since 2009, the small Oakland (Calif.) company has been linking to stories of more than 1,500 words, offering a smorgasbord of great articles from underappreciated websites as well as from more established publications. Its Twitter account, @longreads, promises “the best storytelling on the Web” and is well followed in media circles.