BBB Warns Publishers To Comply With Privacy Rules
Posted: 10/14/2013 | By: Wendy Davis | MediaPost Communications
A “significant minority” of publishers don't follow self-regulatory rule
requiring enhanced notice about data collection, an enforcement unit of
the Better Business Bureau said today.
The BBB's Accountability Program made the statement as part of a
compliance warning. The warning is meant to inform publishers that the
industry's self-regulatory program requires them to provide
“enhanced” notice -- in the form of a separate link -- on every page
where ad networks or other third parties collect information for online
behavioral advertising purposes.