Big Spenders Push Ad Line, But Facebook Holds Ground
Posted: 5/29/2012 | By: Cotton Delo | AdAge.com
GM wanted to brand Facebook. And Facebook wasn't selling.
In a now-notorious meeting between General Motors Global CMO Joel Ewanick and other top marketing brass and Facebook sales executives, the automaker's team asked whether it was possible to run bigger, higher-impact ad units than the current offering, according to people familiar with the discussion. Advertising on Facebook has always been subtle. But GM wanted to do something bigger.