Breaking News Rolls Out Mobile Ad Unit
Posted: 5/15/2013 | By: Josh Sternberg | Digiday
Mobile advertising remains in flux. The jury is out on what form factor will win out.
Real-time news alert service Breaking News has an
interesting experiment with units that are, in effect, sponsored
content. GE is running innovation-themed content ads within the Breaking
News app that link to GEReports.com. They’re shown based on stories appearing related to business, tech or health. OMD worked on the media buy.