BURLINGTON, Mass., July 8, 2013 -- ClickFuel, the provider of Fuel Station, a marketing analytics and performance management solution for small to medium-sized businesses (SMBs), today announced its new business intelligence tool for churn reporting. Offered as an added feature to the Fuel Station dashboard, this tool enables account managers at ClickFuel’s media partners to view the real-time analytics of both high- and low-performing marketing campaign products for their SMB customers. The add-on feature allows account managers to quickly identify opportunities to upsell customers and address potential problem areas that could result in customer churn.
Without analytics, account managers lack visibility when their SMB customers are dissatisfied. ClickFuel’s business intelligence tool for churn reporting delivers a month-over-month view of analytics, detailing successes and failures of SMB campaigns including search engine marketing (SEM), display advertising, social ads and more. The insights give users the information needed to determine which SMB customers might leave due to underperforming campaigns, presenting an opportunity to engage and improve performance, reducing the likelihood of churn. Additionally, the new feature provides a snapshot of active, hold, reactivated and terminated SMB customer activities, for a deeper analysis into upselling, cross-selling, recovery and retention opportunities.
Adam Symson, senior vice president and chief digital officer for The E.W. Scripps company, said, "We're in a business where information and business intelligence is worth its weight in gold. The data from the new reporting feature of Fuel Station will help us to both improve the efficacy of the campaigns we run for our clients and further improve the profitability of our business."
“Instead of logging into two to five portals to gather customer campaign data, and then compiling it into one spreadsheet, account managers can now automate the entire reporting process by generating monthly or on-demand reports to send to each SMB customer, validating his or her marketing campaign spend,” said Paul Neilson, chief technology officer and chief product officer of ClickFuel. “By offering our media partners such as E.W. Scripps an efficient reporting process, account managers can spend more time working directly with the SMBs to generate marketing results, improving customer satisfaction.”
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ClickFuel provides software-as-a-service (SaaS)-based marketing analytics and performance management solutions for small to medium-sized businesses. The company’s proprietary marketing analytics dashboard, Fuel Station, tracks and monitors multiple marketing and advertising campaigns on a single platform. ClickFuel offers a white-label version of Fuel Station to media and marketing service providers and enterprise-level businesses serving the SMB market, such as The E.W. Scripps Company, DudaMobile and GateHouse Media’s Propel Marketing. ClickFuel arms its partners’ SMB clients with reliable, on-demand campaign reporting that delivers real-time results and data intelligence to ignite smarter business decisions. For more information, visit www.clickfuel.com.