College Newspapers Go Digital-First, Innovate To Stay Relevant
Posted: 7/20/2012 | By: Rebecca Ballhaus | Huffington Post
NEW YORK -- This fall, the University of Oregon’s Daily Emerald -- a print publication for more than 90 years -- will ditch the daily for digital, publish a twice-weekly magazine, and launch a mini-tech start-up called The Garage.
It's a digital-first strategy similar to one adopted at the University of Georgia, which killed the daily Red & Black last year in favor of a weekly publication. Meanwhile, student newspapers like UCLA's Daily Bruin aren't giving up the daily print edition, but are planning to churn out thousands of apps for every aspect of student life to help supplement lost print advertising revenue.