Coming in the Side Door: The Value of Homepages is Shifting from Traffic-Driver to Brand
Posted: 8/23/2012 | By: Adrienne LaFrance | Nieman Journalism Lab
Moving on from newspapers, journalism industry soothsayers are now predicting the decline of something much younger: the homepage.
As with newspapers — which haven’t so much disappeared as been pushed off center stage — few are saying that homepages will disappear completely. But as more people enter news sites sideways — via search engines, links they see in emails, or via Facebook and Twitter — newsrooms are finding their homepages aren’t the starting points they once were.