LaSalle, Ill.-- Daily News-Tribune, Inc. president Joyce McCullough has announced the promotion of NewsTribune advertising director Scott Stavrakas to vice president of sales and marketing.
McCullough said Stavrakas will continue to carry out the day-to-day tasks he handled as ad director, but also will be responsible for big-picture promotions.
“Probably the biggest change is having a little more long-range vision, as far as what are we going to look like with the digital age upon us,” Stavrakas said.
The NewsTribune already offers digital advertising opportunities as well as direct mail and e-mail campaigns. The newspaper also publishes a variety of niche products — its five magazines geared toward specific audiences — in which businesses can advertise. Stavrakas’ vision for the NewsTribune advertising department includes delving even farther into the digital world.
”Scott has done an excellent job of encouraging cooperation among the staff. His positive approach has helped build unity as we grow our multimedia organization,” McCullough said.
Stavrakas plans on helping the NewsTribune and Miller Group Media take another step forward into new media themselves. He said he is excited about the possibilities of what the company can do with its Web sites. “I’m looking forward to helping businesses in the Illinois Valley expand by integrating traditional with new media,” he said.
Before entering the newspaper business in 1992, Stavrakas owned a restaurant in Rochelle called The Beacon for several years.
“I bring a unique perspective because I not only understand marketing but I also understand what the small business person is dealing with - how they’re inundated with choices,” Stavrakas said. “I enjoy helping them work their way through it.”
Stavrakas has been with the NewsTribune for three years. Prior to joining the NewsTribune, he served as digital sales manager for a group of 24 newspapers, where he was responsible for helping small businesses all over the country promote their products. Stavrakas said he enjoys working for Miller Group Media and is glad to be back in Illinois and closer to his family after being away for 17 years.