New York, NY (February 12, 2013) – Digital First Media, which operates MediaNews Group, Journal Register Company and Digital First Ventures, today announced that DMNmedia, the marketing solutions group of The Dallas Morning News, Inc., will join the Company’s AdTaxi
“We are confident this partnership will allow us to offer our advertisers even greater targeting to an extensive digital audience,” said Grant Moise, Vice President of Digital for DMNmedia. “AdTaxi is ideal for medium to large local and regional advertisers, which nicely complements our 508 Digital group that offers LocalEdge digital marketing solutions to smaller businesses.”
The partnership, which combines AdTaxi Network – including AdTaxi Display
, AdTaxi Mobile
, AdTaxi Targeted Email
, AdTaxi Search Solutions
and AdTaxi Video Solutions – with the digital advertising assets of DMNmedia, is expected to reach up to 95% of the networked adults in the Dallas-Fort Worth market.
“AdTaxi’s growth during the past 15 months at Digital First Media shows that the AdTaxi model has been embraced by small and large advertisers alike. Collaborative partnerships like this one will deliver immediate top line revenue growth,” said Kirk MacDonald, Executive Vice President Sales for Digital First Media. “The comprehensive AdTaxi program not only delivers revenue results, but also provides full operational support and has a focus on customer retention.”
AdTaxi Network Affiliates also receive sales training, sales collateral, marketing, dashboard reporting and sales reports, digital operations and fulfillment, as well as new advertising product integration.
As part of the AdTaxi Affiliate Network agreement, Digital First Media will station veteran AdTaxi Sales Manager Ruben Gomez at DMNmedia.
“Ruben will be an active seller supporting DMNmedia in this partnership. Aside from providing AdTaxi support and training, he will be driving sales,” said Mr. MacDonald. “Companies continue to search for ways to improve their digital product portfolio. AdTaxi is easily deployed to any media company – print or broadcast – and is a transformative sales model needed to substantially increase digital revenue.”