Digital First Media Is Working On Paywalls, Even Though It Really Doesn’t Want To
Posted: 2/5/2013  |  By: Mathew Ingram | paidContent
Plenty of newspapers have been jumping headlong into the paywall business recently, and many of them claim that the introduction of subscription plans has been the best thing that ever happened to them. Not everyone is quite as enthusiastic, however: Digital First Media CEO John Paton, for example, makes it abundantly clear in a blog post announcing his chain’s new strategy that he would rather be doing just about anything else than tinkering with paywalls, but he is doing so anyway.