Digital Will Pass Papers in Ad Dollars This Year
Posted: 8/27/2012 | By: Toni Fitzgerald | Media Life Magazine
It's long been clear that digital ad spending would outpace newspapers sooner or later.
It appears it's going to happen sooner.
In a forecast released yesterday, independent media agency Carat predicts that online will account for a slightly bigger share of total global ad spending than newspapers this year, revising an earlier report that predicted the shift would take place next year.
It appears it's going to happen sooner.
In a forecast released yesterday, independent media agency Carat predicts that online will account for a slightly bigger share of total global ad spending than newspapers this year, revising an earlier report that predicted the shift would take place next year.