Digital Will Pass Papers in Ad Dollars This Year
Posted: 8/27/2012 | By: Toni Fitzgerald | Media Life Magazine
It's long been clear that digital ad spending would outpace newspapers sooner or later.
It appears it's going to happen sooner.
In a forecast released yesterday, independent media agency Carat
predicts that online will account for a slightly bigger share of total
global ad spending than newspapers this year, revising an earlier report
that predicted the shift would take place next year.