Doubling Down on Digital at Morris — Part II
Posted: 11/29/2012 | By: Steve Gray | Media Reset
In Part I
I described how Morris Publishing Group came to be committed to
creating a separate digital sales division in our markets. But at that
point, we still had big questions. Exactly what would we sell, and how
would we sell it?
To figure out the answers, we talked with
others who had done it before us. Two of the most helpful were Jay Small
at Informed Interactive, the digital sales division of Evening Post
Publishing Co., and Grant Moise, vice president of digital at The Dallas
Morning News. We learned a lot from both.