Eight-in-Ten Following Olympics on TV or Digitally
Posted: 8/7/2012 | By: Pew Research Center
Large majorities of Americans are following coverage of the Olympic
Games in London. Nearly eight-in-ten (78%) say they have watched or
followed Olympic coverage either on television, online or on social
networks.
Television remains far-and-away the leading platform for Olympic
coverage; 73% say they have watched coverage on television. Still, 17%
say they have watched online or digitally and 12% report they have
followed Olympic coverage on social networking sites like Facebook or Twitter.