Even on Smartphones, Your News is More Likely to be Found Through Social Media
Posted: 1/10/2012 | By: Jeff Sonderman | Poynter.org
The average person looking at a smartphone screen right now is more likely to come across news from your organization through a Facebook or Twitter app than through your own news app.
Recent studies of mobile and tablet audience behaviors are telling roughly the same story: Most users spend most of their time playing games and social networking.