Evening Standard to Run Five Different Cover Wraps for Fiat
Posted: 8/10/2012 | By: John Reynolds | Brand Republic
The capital's flagship free title will be published with five different cover wraps, showcasing a range of Fiat's model 500 cars.
Colors featured on the cover wraps will include yellow and red, and the strapline will read, "500s in 70 colors", a reference to the 1970s colors the cars are now available in.
Colors featured on the cover wraps will include yellow and red, and the strapline will read, "500s in 70 colors", a reference to the 1970s colors the cars are now available in.