FT"s “How to Spend It” App—Doing Tablet Advertising Just Right

Posted: 8/21/2012  |  By: Mario R.Garcia | garciamedia.com

TAKEAWAY: Seven months after it was launched, the FT’s how to spend it supplement app thrives, and it turns a profit. We examine it, with special emphasis on its advertising components. Tablet ads are made of this. This iPad Lab segment takes us there.