Facebook Inks Deal With Acxiom, Epsilon, and Others to Show Ads Based On Shopping Habits
Posted: 2/28/2013  |  By: Cotton Delo | AdAge
Facebook is formally announcing its partnership with data behemoths Acxiom, Epsilon and Datalogix to target ads to users based on their recent in-store purchases.

Ad Age reported last week that the social network was already beta-testing the product -- which will enable brands to match data gathered through shopper loyalty programs to individual Facebook profiles for ad targeting on the platform -- with top agency partners like OMD.